RAWWATER RESPECTS YOUR PRIVACY
This privacy policy sets out how Rawwater Engineering Company Limited ('Rawwater') uses and protects any information that you give Rawwater when you use this website (www.rawwater.com). Rawwater is the Data Controller responsible for your personal data. We are committed to ensuring that your privacy is protected in strict accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018). Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy policy. Rawwater may change this policy periodically by updating this page. You should check this page from time to time to ensure that you are satisfied with any changes.
WHAT WE COLLECT
We may collect the following information via our web forms:
Identity Data: Your name and affiliation or company name
Contact Data: Contact information, including your email address
Technical & Tracking Data: Anonymous tracking information regarding your website visit (see ‘COOKIES and TRACKING’ below)
WHAT WE DO WITH THE INFORMATION WE GATHER
We process your personal data for the following purposes, each on the lawful basis indicated:
Purpose | Lawful Basis |
|---|---|
Responding to your enquiries and providing our services where a contract exists | Performance of a contract |
Responding to general enquiries where no contract is in place | Legitimate Interests – engaging with prospective customers and providing information about Rawwater's services |
Internal record keeping | Legitimate Interests – maintaining accurate business records and demonstrating accountability |
Improving our website, products and services | Legitimate Interests – developing and improving our commercial offering |
Monitoring the frequency and pattern of visits to the website | Legitimate Interests – understanding how our website is used to improve its performance |
Internal market research | Legitimate Interests – understanding our market and customer needs to develop our business |
Analytics (via anonymised Google Analytics data) | Consent (obtained via our cookie banner) |
Where we rely on your Consent (for example, for analytics cookies), you have the right to withdraw that consent at any time. You can do so by adjusting your cookie preferences via our cookie banner or by contacting us.
WHAT WE WON’T DO
We will never pass on, trade, or sell your personal information to any third parties for their own purposes.
We will never sell your information for advertising or promotional purposes.
We currently do not use your data for direct marketing purposes.
HOW LONG WE KEEP YOUR DATA
We retain your personal data only for as long as is necessary for the purposes described in this policy, or as required by law. Our standard retention periods are:
Enquiry and contact data (submitted via web forms): retained for up to 3 years from the date of last contact, after which records are securely deleted or anonymised.
Analytics data: retained in accordance with Google Analytics default retention settings (up to 26 months for aggregated, anonymised data).
Cookie consent records: retained for 6 months (in line with the rawwater_cc cookie).
Where we are required by law or contractual obligation to retain data for a longer period, we will do so and will inform you accordingly. At the end of any applicable retention period, your data is securely deleted or anonymised
DATA STORAGE AND SECURITY
We are committed to ensuring your data is secure. We hold your details across the following environments, all of which are protected by appropriate technical and organisational measures including secure passwords, limited access protocols, and robust administration systems. We store your information across the following secure environments:
Physical paper records (where strictly necessary and securely stored)
Internal databases and secure cloud-based operating systems
Cookies (stored locally on your browser)
Analytics systems
COOKIES AND TRACKING
A cookie is a small text file placed on your device when you visit a website. Cookies help websites function effectively and provide information to the site owner about how the site is used. Cookies may contain unique identifiers and, depending on their use, may be considered personal data under applicable data protection laws.
We use the following categories of cookies:
Strictly Necessary Cookies
These cookies are essential for the operation of our website and enable core functionality such as security, network management, and accessibility. These cookies do not require your consent.
Analytics Cookies (Google Analytics)
We use analytics cookies to understand how visitors interact with our website, improve performance, and enhance user experience. These cookies are only set with your prior consent via our cookie banner.
GOOGLE ANALYTICS (GA4)
We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC, to collect information about how visitors use our website. GA4 uses cookies and similar technologies to collect information such as:
Pages visited
Time spent on pages
Navigation paths
Device, browser, and approximate location data
This information is used to compile statistical reports on website activity and to improve our website and services.
Nature of the Data
The data collected is pseudonymised, meaning it does not directly identify you. We do not use Google Analytics to identify individual users.
We have configured Google Analytics to:
Enable IP anonymisation (where applicable)
Disable data sharing with Google where possible
Avoid combining analytics data with other datasets for identification
LEGAL BASIS
We rely on consent as our lawful basis for the use of analytics cookies, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR). Analytics cookies will only be set if you actively accept them via our cookie banner. You may withdraw your consent at any time.
INTERNATIONAL DATA TRANSFERS
Information collected via Google Analytics may be transferred to and processed in countries outside the United Kingdom, including the United States. We rely on recognised safeguards to ensure your data is protected, including:
The UK Extension to the EU–US Data Privacy Framework (DPF) (where applicable)
Standard Contractual Clauses (SCCs) approved by the UK
We have entered into a Data Processing Agreement with Google to ensure appropriate handling of personal data. For more information, please see Google’s Privacy Policy: https://policies.google.com/privacy
MANAGING YOUR COOKIE PREFERENCES
You can control and manage cookies in the following ways:
Cookie Banner: You can accept or reject non-essential cookies when you first visit our website and adjust your preferences at any time
Browser Settings: Most browsers allow you to block or delete cookies
Google Analytics Opt-out: You can install the Google Analytics Opt-out Browser Add-on
Please note that blocking some types of cookies may impact your experience of the website.
COOKIES WE USE
The specific cookies used on our website may include:
_ga – Used by Google Analytics to distinguish users (expires after 2 years)
gaNYT1LF02Z9 – Used by GA4 to persist session state (expires after 2 years)
_gid – Used to distinguish users (expires after 24 hours)
_gat – Used to throttle request rate (expires after 1 minute)
rawwater_cc – Stores your cookie consent preferences (expires after 6 months)
Additional cookies may be set depending on how the website is used. You should review this policy periodically for updates.
YOUR DATA PROTECTION RIGHTS
Under UK data protection law, you have the rights to access, rectification, erasure, restriction, data portability, object and rights in relation to automated decision-making (Rawwater does not carry out any automated decision making or profiling process) regarding your personal data. Requests to exercise any of these rights can be sent to info@rawwater.com which will be dealt with by our administration team and acted upon within the applicable time period as required by UK GDPR. There is no charge for making a request, though we reserve the right to charge a reasonable administrative fee for manifestly unfounded or excessive requests.
COMPLAINTS
We take data protection seriously and are committed to handling your concerns promptly and fairly. If you have a concern or complaint about how we have handled your personal data, please contact us in the first instance:
By email: info@rawwater.com
Subject line: Data Protection Complaint
We will acknowledge your complaint within 30 days and aim to resolve it within a reasonable time. If you are not satisfied with our response, or if you believe we are not processing your personal data in accordance with the law, you also have the right to lodge a complaint with the UK’s supervisory authority:
Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Telephone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
CONTACT US
For any questions about this Privacy Policy, to exercise your rights, or to make a data protection enquiry, please contact us by sending your email to info@rawwater.com
Last updated: 23rd April 2026
